2009
About Us
Our Story
How We Started
From Roots to Innovation
From the roots of Herbs & Nature Corporation, a name long dedicated to bringing food supplements rooted in traditional remedies to the market, a bigger vision began to take shape. With that same mission and modern edge to guide their hands, Trevenodd Corporation was born in 2009.
Entering the industry of pharmaceuticals, Trevenodd weaved traditional remedies into the precision of modern science and crafted nature-based health solutions that were innovative, sustainable, and deeply resonant to a wide range of consumers. These solutions are widely accessible across drugstores nationwide, ensuring that every Filipino has a trusted health option within reach.
Basta Lagundi, Plemex!
The same year, Plemex was introduced, a cough-relief medicine rooted in the science of lagundi. Drawing from the research of the University of the Philippines, it grew from a simple remedy into a trusted name in respiratory health, offering relief from cough and moderate acute bronchitis and serving as a rescue medication for mild to moderate bronchospasm in conditions such as asthma.
Since 2015, Piolo Pascual has stood alongside Plemex Forte as its official endorser, a partnership that reflects the brand's enduring place in Filipino health and wellness.
Pambatang Lagundi
Launched alongside Plemex Forte, Plemex for Kids is a lagundi-based cough syrup variant designed specifically for children. First made available in banana flavor before later expanding to orange, it offers gentle and effective relief from cough and mild to moderate bronchospasm—easing not just the symptoms but also the worries of parents when their child is dealing with a cough and asthma.
Your Gentle Support
With a mission to provide accessible and affordable supplements that address overall health, Trevenodd welcomed vitamin C into its growing portfolio through the Gen-Cee product line.
Gen-Cee is a vitamin C supplement formulated as sodium ascorbate, making it less acidic and gentler on the stomach. It is designed for both the treatment and prevention of vitamin C deficiency while helping strengthen the body's resistance to stress and infection. A syrup variant for kids was also made available, though this particular line has since been placed on hold as it continues to undergo further development and improvement.
Gen-Cee Plus, Immunity Beyond Ordinary
Building on this foundation, Gen-Cee Plus was later introduced during the height of the COVID-19 pandemic as an upgraded formulation, arriving at a time when the demand for immune-boosting supplements had never been greater. It retained the stomach-friendly sodium ascorbate base while adding nutrients that also support wound healing and more comprehensive immune defense.
As Filipinos sought stronger protection amid lockdowns and the constant threat of infection, Gen-Cee became an in-demand supplement, serving as an accessible and trusted shield for families when it mattered most.
2015
Trevenodd went on to become a sponsor of Wowowin, a partnership that lasted for several years. But this was no new relationship—long before Wowowin, Trevenodd's products, including Plemex and the Herbs & Nature line, had already been a steady presence across Willie Revillame's shows, stretching back to the days of Wowowee. A partnership built not just on advertising but on a shared connection with everyday Filipinos.
Beyond the Shelves
The pandemic didn't just shape Trevenodd's product line, it also transformed how the company reached its customers. The company saw an opportunity to expand its reach by taking its products online. Starting with Shopee, the company gradually extended its presence to Lazada and TikTok in the succeeding years—making its products more accessible and visible to a wider market.
2026
Liver Up!
In 2026, Trevenodd took a meaningful step toward addressing the growing burden of liver disease as a public health concern in the country by officially launching Liveraide Pro. The product serves as the over-the-counter version of the Liveraide food supplement, originally from Herbs & Nature, now made more accessible to Filipinos experiencing liver health problems.
The new formulation offers a comprehensive approach to liver care. It combines silymarin, a plant-based compound that helps protect the liver from damage caused by alcohol, chemicals, and disease, with B complex vitamins that support energy levels, brain function, and cell metabolism.
Jericho Rosales Comeback
Filipino actor Jericho Rosales formally signs his contract as the brand endorser of the newly launched Liveraide Prowith Trevenodd Corporationon February 17, 2026. (Photo by Trevenodd Corporation)
As Liveraide Pro stepped into the spotlight, so did a story that had come full circle. Jericho Rosales makes his comeback as an endorser of Liveraide Pro, two decades after he first endorsed the original Liveraide supplement from Herbs & Nature in 2006. The contract signing marks a reunion for the brand and one of the country's most critically acclaimed actors.
17 Years of Making Healthcare Accessible
Today, the company continues to grow and strengthen its presence in the Philippine health and wellness industry. Guided by its tagline, "Accessible Healthcare for Life," this reflects Trevenodd's commitment to making quality nature-based health solutions available and affordable to everyone at every stage of life because good health should never be a privilege but a right within everyone's reach.